GS1 Digital Link: one QR code for the product and its buyer

The GS1 Digital Link standard puts the product code (GTIN) inside a web address. The same QR code on the pack identifies the product and, opened on a phone, takes the customer to its product page.

How it works

01

Verified GTIN

The GTIN is checked against its check digit before the code is created; batch and serial number are optional.

02

Editable destination

You can change the page the customer lands on without reprinting. If you change GTIN, batch, serial or domain, the editor warns you that a reprint is needed.

03

Switched on per workspace

The GS1 section is turned on from the workspace settings, so it stays out of the way for anyone who doesn't sell products.

Which plans include it

Which plans include it Free Micro Starter Pro Business
GS1 products 3 3 10 100 2000

Included in the free plan too.

Frequently asked questions

Do I need a GTIN?

Yes: the GTIN is the product code assigned by GS1, the same one as the barcode. Without a valid GTIN the GS1 QR code can't be created; for a product without a GTIN a regular dynamic QR code does the job.

Does the GS1 QR code count scans?

Yes, like every dynamic QR code: its scans show up in analytics alongside your other codes.

Other features